Update: The brand raised nearly $160k as of May 2nd

Kari Gran, a Seattle-based, women-owned natural skincare brand targeting women over 40, has announded the launch of a new round of funding through crowdfunding platform StartEngine.

The brand will use the investment for expanded marketing to support accelerated growth.

After raising capital through traditional funding channels, the brand is offering its customers and others an opportunity to join its next round of funding, made possible by the adoption of Regulation CF by the SEC in 2015. Regulation Crowdfunding enables eligible companies to offer and sell securities through crowdfunding.

“In 2020, only 2.3% of venture capital funding was received by women-owned companies, despite the fact they own 40% of businesses,” says Lisa Strain, Co-Founder and CEO of Kari Gran. “Regulation CF makes it possible to change that statistic. In previous fundraising rounds, our minimum investment required a large commitment, but by lowering the cost of entry, we can invite more of our loyal, die-hard customers and their spheres of influence to be a part of our growth.”

“We have an incredibly loyal following who love our products, with 68% of our revenue coming from returning customers,” says Kari Gran, Co-Founder and President of Kari Gran. “Many of our loyal customers and fans — from husbands to partners to friends — have asked how they can be a part of our story, and we are thrilled that this democratization of investing made possible by Regulation CF will allow individuals to be part of Kari Gran’s story.”